Responsiveness is key. It’s not just a function of speed, but also the channel through which you respond. There are so many people who you want to be responsive to, but you also want to quickly and efficiently get to whether they are a potential fit. With web chat working both on mobile sites and your website, and through other third-party sites, such as on Facebook or via text message, you're not limiting your ability to capture the total available pool of new clients who want to reach you. People prefer text communication because it is fast and controlled, but not exposed. The more you understand the importance of responsiveness—that is the single most important factor of whether a potential client will hire you—the less you're missing out.
There's very low switching friction and cost when interacting on website chat. Also, chats are extremely discreet because they are silent, so plugging in a website chat for small businesses, such as medical offices, lawyers, financial advisors, accountants, or companies that have clients who need discretion, is a service that their clients need, expect and appreciate. By offering web chat and positioning it this way to clients, you demonstrate how you’re looking out for them and their business in a highly attentive and helpful way. This breeds trust and loyalty and of course, increases potential lifetime revenue.
Also, utilizing chatbots is an opportunity to demonstrate that you're keeping up with the market and the latest emerging technologies. For the client, since it's not quite emerging but rather adopted technology, it’s an expectation that your site will have chat because it does increase access and it does improve responsiveness. Clients are expecting instantaneous responses and already know how to use website chat widgets. I’d encourage you to ask yourself: As an MSP, what will they think about you trying to sell them this product if you don’t already show buy-in on your own website? Validation that a tool is effective can start with you. It also allows you to give clients a demo by saying, “Just interact with the chat on our own website,” facilitating more DIY tire-kicking on their end and less time on yours hosting individual demos.
More Info: comptia certification jobs
There's very low switching friction and cost when interacting on website chat. Also, chats are extremely discreet because they are silent, so plugging in a website chat for small businesses, such as medical offices, lawyers, financial advisors, accountants, or companies that have clients who need discretion, is a service that their clients need, expect and appreciate. By offering web chat and positioning it this way to clients, you demonstrate how you’re looking out for them and their business in a highly attentive and helpful way. This breeds trust and loyalty and of course, increases potential lifetime revenue.
Also, utilizing chatbots is an opportunity to demonstrate that you're keeping up with the market and the latest emerging technologies. For the client, since it's not quite emerging but rather adopted technology, it’s an expectation that your site will have chat because it does increase access and it does improve responsiveness. Clients are expecting instantaneous responses and already know how to use website chat widgets. I’d encourage you to ask yourself: As an MSP, what will they think about you trying to sell them this product if you don’t already show buy-in on your own website? Validation that a tool is effective can start with you. It also allows you to give clients a demo by saying, “Just interact with the chat on our own website,” facilitating more DIY tire-kicking on their end and less time on yours hosting individual demos.
More Info: comptia certification jobs
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