Jain searched for discussion groups and social platforms that had the right audience – potential test takers. She looked for groups that were discussing not only CompTIA but also terms related to the IT industry and IT certifications. These are the people she chose to focus on.
2. Use Keywords
Beginning with a short and catchy headline really grabs the reader’s attention, Jain said. Make sure your messaging is clear, simple and concise. Her advice is to use only 3 to 4 sentences including keywords. For example, Jain said when a potential test taker searches for a good deal, some obvious, but very important, keywords would be “discount,” “voucher,” “20%” and “CompTIA.”
Furthermore, Jain said tracking audience reactions and comments to her posts helped her refine and improve her messaging.
3. Create Urgency
Highlighting the referral link, and directing people to click on it, makes a call to action very simple. And creating a sense of urgency helps as well. Jain suggested using verbiage like “valid only today” followed by specific details to help people commit.
More Info: a+ certification jobs with no experience
No comments:
Post a Comment